RE-IMAGINE PAVILION

The RE-IMAGINE Pavilion unveiled at Beauty World Middle East by Mane: A Revolutionary 3D-Printed Architecture.

The RE-IMAGINE Pavilion, an innovative temporary indoor installation specially designed for Mane’s annual olfactory event at Beauty World Middle East in Dubai, was presented today as a pioneering achievement in the field of digital architecture and 3D printing.

Reaching a height of nearly 4 meters, the RE-IMAGINE Pavilion stands out for its structural use of a 3D-printed recycled plastic cell system. With a wingspan of 14 meters, the pavilion is the result of collaboration between Post Industrial Crafts and Bits to Atoms.

The pavilion is designed around an immersive experience with 10 fragrances developed around a central theme: “Hoot,” a rare essence derived from wood mushrooms. Adopting the shape of a cornucopia, it embodies the bountiful richness of this essence used by Mane’s perfumers. A stiffening layer covering the entire structure takes the form of continuous three-dimensional graphic patterns, evoking fluid movements, wood rings, or mycelium meanders, intertwining on the pavilion’s surface through the structural assembly of cells.

The fundamental structure relies on an aggregative system of 3D-printed cells, with stiffeners interlocking and bound around a traction node. The innovative use of recycled polycarbonate by Bits to Atoms and Post Industrial Crafts, along with their expertise in large-scale 3D printing, enabled the creation of this unique structure. A code transforms the architect’s basic triangular shape into a series of chamfered extruded cells, all unique, simultaneously generating files for direct digital manufacturing using a robotic 3D printing arm.

The result is an exceptional spatial shell, a cornucopia devoid of conventional structural norms, radiating with efficient and suggestive geometry. Strategic voids are sculpted at areas of maximum forces, creating three-dimensional graphic ripples that add a captivating visual dimension to the structure.

Balancing engineering, manufacturing, and construction, the RE-IMAGINE Pavilion consists of 270 cells, each weighing less than 7 kg, all 3D-printed from recycled polycarbonate. Assembly is achieved through the patented system of traction nodes in recycled aluminum casting, marking a significant advance in manufacturing and structural methodologies, completing a pavilion made entirely of recycled material (except for bolts and nuts).

The RE-IMAGINE Pavilion is a significant step in the exploration of digital manufacturing for architecture, led by the research and creation laboratory Bits to Atoms. It reflects progress in coding for direct digital manufacturing, the design of cell assembly structures, and the evolution of robotic 3D printing for large-scale structures.

Technical Sheet:
Project Name: RE-IMAGINE Pavilion
Client: MANE
Designer Name: Post Industrial Crafts in collaboration with Bits to atoms
Location: Dubai, UAE
Completion date: October 2023
Installation Area: 165 sq.m.
Dimensions: Length: 14m; Width 1.2 to 4m; Height: 3.7m
Installation Materials: 100% Recycled Polycarbonate; 100% Recycled Alumminum
Lead Designer: Guillaume Credoz
Research and Material Support: Bits to Atoms (www.bitstoatoms.xyz)
Production: Post industrial Crafts / Bits to Atoms
Contractor: Electra
Photography Copyright: DUA Photography (www.duaphotographystudio.com) – Guillaume Credoz (Post Industrial Crafts)